How to Select a Winning Keyword for your Niche Site?

If you are thinking about starting a new niche site which you plan to monetize with an affiliate program such as Amazon associates, then you are probably at the keyword research stage at the moment.

This is the most important stage when it comes to starting a new niche site you hope to make money from, and it’s the stage I am currently at with my new site.

I’m using Long Tail Pro Platinum which is great as it gives you an overall competition ranking for each keyword. Mostly every keyword gets a score out of 100, and anything with a score of 30 or below will probably be easy to rank.

When it comes to finding a winning keyword for your new niche site, it’s pretty much a numbers game when you are using the modern day keyword research tools. Enter enough seed or idea keywords, and eventually, you will find gold.

For example, start by entering a keyword like ‘garden tools’ and keep drilling down, making lists of the keywords that are generated and then re-entering them into the keyword tool until eventually, you get a list of keywords that meet your criteria.

My (ideal) criteria for selecting a keyword, which I stole from Spencer at Niche Pursuits is basically:

5,000 exact local match searches a month
Average KC rating of 30 or less
No brand names or trademarks in the keyword
Related to a product on Amazon that costs over $50
No big retailers already in the top 10 in Google such as Amazon
Obviously, these can be altered a bit. For example, if you unearthed a keyword that got only 2,500 exact matches but it was a product that sold for over $200 then it could be worth taking on.

I know this is all basic stuff for affiliates out there, but as I am going back to basics for my new sites, I hope this will be useful information for someone out there who is about to get started making money online or preparing to follow along with Niche Site Duel 2.0.

What if you don’t have time to find a Keyword?

As this is the most important step of the whole process, it makes sense to do it yourself to ensure you get it right and learn from the process.

However, you could also say, as this is the most important process it is a good idea to hand it over to someone who knows what they are doing.

I’ve recently hired someone on Odesk to use Long Tail Pro Platinum (a single license allows for use on three computers) and look for keywords for me. Hopefully, they can hand me a list and then I can select any good ones.

As this process is essentially data entry, it shouldn’t be too hard to train someone up on how to do it (I hope I don’t have to eat my words)!

Alternatively, you could ‘buy’ a keyword from someone who knows what they are doing.

Tung over at Cloud Living Journey who recently ranked a new niche site and made $93 in 38 days is offering such a service over on the Warrior Forum where he will find you a low competition keyword.

The prices are lower than buying Long Tail Pro and allow you to get started straight away.

Why is he selling keywords he could turn into profitable niche sites? I guess he wants some start up money for his new sites. Sell ten keywords, and he could have enough to outsource the creation of a new site. If he can find these keywords quickly then why not sell some on?

I haven’t used his service yet, but am very interested, so I can’t say whether they are any good or not. Perhaps he might give me a review copy 😉

The thread is here if you want to see exactly what he is offering. I don’t know if there are other sellers out there offering the same service?

Anyway, that’s enough from me; I’m off to do some keyword research and watch some more of Long Tail Classroom. Have a good day!