Atomic Niche Site Update
I started a micro niche or atomic niche site a while ago for an item that retails for about £1000.
I built the site using the product model number as the domain and then put an Easy Content Unit price comparison widget on the home page. I left the site to see how well it would rank organically and it got to number two in Google after a few weeks. It was getting about five hits a day but no sales. I left the site as I assumed the item was too expensive and that not many people were searching for the item.
Recently I have been looking into PPC and AdWords and thought I would give promoting this site using PPC a go using the new things I have learnt in that area.
Today I logged into Affiliate Window and saw that the site had made a sale! The item sold for £1,158.00 which got me £19.58 in commission. 10% would’ve been nice, or even 5% but in this case I will have to settle for 1.5% thanks to those stingy b*~tards at Dixons!
I think I will setup another one of these sites soon…
I paid for 58 clicks which cost me £12 so I will only make about £8 on this one but it is a start.
Update: I have since made another sale from a different merchant which got me £31.91 commission. This has come from 68 clicks which cost me £14.69 giving me a total profit of £36.80 so far. I am happy with that and think I will build a couple more of these sites. If I had 10 up and running performing like this that would be £300 per month.
Update II: Another sale through today for £852.17 which brought me £17.04 which is about a 2% commission rate. PPC spend is now at £15.18 which gives me a gross profit of £68.53 and a net total profit of £53.35. I will definitely be making a few more of this type of site this week. Just need to find out which merchants offer decent commission rates as 1% is pretty poor.
Update III: Another sale for this site came through today which brought in £29.88 commission from a sale of £995.99 (3% commission rate). This brings the gross profit up to £98.41 which after deducting the PPC spend of £20.25 leaves a net profit of £78.16. The other sites I made in this style after this one are yet to make a sale but it’s early days.
Update IV: Bah! The sale from update III has been decline. This was £29.88 of commission I thought was comming my way but according the Affiliate Windows data it has been ‘web declined’. Not sure what that means?
Update V: Another sale for the site, still no action on the other sites though. This one gets £15.93 commission from a sale of £796.52 although this is still pending. This brings the gross profit for this site up to £64.88 and with a PPC spend of £21.29 the net profit stands at £43.59.
£8 is a nice profit, well done!
Nice one Joe! Glad you are having some success with the big ticket items. It’s a shame the commission percentage was so low but this will give you valuable experience with PPC and open up loads of other avenues you might want to dabble in.
After wasting about £10 on PPC I have decided to opt for the ‘organic’ route and am seeing results that way at the moment. In the next few months I might give PPC another go for the big ticket items I promote.
Cheers. Next time I will do a bit more research on the commission levels paid by merchants before deciding on a product. If it had of been 5% I would have got about £50.
Must be something in the air, I also had a big commision from Dixons today £22.50 from a £899.97 TV. It was also from a micro site with ECU but it wasn’t the actual product I was promoting.
Nice Nice commissions guys, I only make about 50p a sale, I am still new to all this.
How is it going now?
Gone a bit quiet. I setup a new site with a new PPC campaign and it got lots of clicks and no orders so I stopped it. Am just setting up a few more sites like this for other types of products. Will see how they get on.
So what was the final outcome? I am sure that you have certainly made profit out of the PPC campaign but how much was it? Are you still planning to carry on with the PPC or thinking to give it a PAUSE for the time being and restart it sometime later.