Busy Beaver
I’ve had quite a productive day today. This morning I wrote a few new pages of content for one of my old sites that was languishing around page three in Google for ages and since I moved it to Wordpress has crawled up to the bottom of page one. I’ve slowly been adding more posts to it to help improve it’s ranking. There has been no change as of yet but I hope soon it will move up to the top. Its more of a seasonal site for the autumn but it can’t do any harm getting it to the top now. According to the Google KeyWord Tool it got 18,100 exact local searches last month so hopefully a few of them will click through if I get it higher up the page. At the moment it gets about 100-200 uniques a month and makes a few sales. Its never going to make me rich but as I’ve already bought the domain I might as well use it and see if I can make a few quid from it.
Ranking for Two Keywords
Regarding the above site I would ideally like to get it ranking for two keywords. One is, lets say, red monkeys and the other is big footballs. The product I am promoting does both things but has two different names that is referred to. The domain I have used is redmonkeys.org.uk and the site is on the first page for that term but for the keyword big footballs the site is nowhere to be seen. I’m not sure the best way to go about getting the site ranked for the other keyword. I’m starting to build backlinks using that keyword as anchor text and I’ve started using the keyword more throughout the website so hopefully things should pick up.
If I focus on getting the site ranked for big footballs is there any way it will affect the ranking already achieved for red monkeys?
Another thing I did today was add a new product (well the first product) to my ‘big site’ and setup a PPC campaign for it. Hopefully I get lucky with this product and start to see some sales come though. My aim is to add one new product to this site per day and set up a PPC campaign for it.
hi,
ranking for two keywords shouldn’t be a problem.
Because your domain is an exact match for redmonkeys you’ve got a boost from that and are ranking well.
But because Google ranks pages rather than sites (yes I know that’s a simplification) a second page with title, h1 tags and body text containing bigfootballs would be my preferred way to go.
With any luckt that should rank, and then adding inbound links to the new page with decent anchor text will drag it up the listings.
If you try and do both on one page, you’re sacrificing the quality of the h1 and title tags so you’ll never be able to properly optimise for both, though with only targeting two keywords you should still get decent results.
Alternatively, register bigfootballs as a domain name and create that as a one page site.
Just my opinion, others may disagree.
Thanks Marchamont. What if its a WordPress site? How does the pages part apply? I could create a page for the big footballs I guess but I’d like to use the post facilities for each big footballs post/page I add.
Also I did try your approach with a site I had. I built a new page that was optimised for the keyword I was after but it never ranked. Without the domain it seems it is very hard to get a site ranked.
afraid I don’t know much about WordPress, I always build using .Net.
Another option to consider might be Drupal. That’s SEO friendly if you install the plugins and very flexible if you know a bit about PHP. It’s an installable app from lots of control panels and being open source there’s tons of people doing themes and plugins and stuff.
I agree about the domain – an exact match domain virtually guarantees a page one listing in Google in all but the most hotly contested domains.
But I have sites with many different pages ranking well in Google for profitable longtail terms, so it can be done using the h1 and title tags, plus the right keywords in your internal links.
regards
Whether it’s a seperate wordpress post, wordpress page or non-wordpress page they should all achieve the same results.
mac-geek, do you think one WordPress post can rank for a keyword separate to the rest of the site?
If the site has enough authority it should, though I’m guessing this is either a small or new site? Obviously the competition for the seperate keyword will be a huge factor.
Is the seperate keyword/product relevant enough for the site? Would it warrant it’s own dedicated site?
Yeah they are small and new sites. It probably could warrant a new site but I’ve stopped making new sites for now, especially ones that will only make 50 quid a month if they are very lucky.