Don’t Forget to Check your Links!
One of my main sites hasn’t been doing too well this month. As the number of visitors were down slightly this month I had shrugged it off as August being a quiet month. Yesterday I was going through the merchant (Amazon) stats for the site and I discovered some of the items I had been sending people to where out of stock and in a couple of cases the product had been removed completely giving the user a customised ‘page cannot be found’ message.
I quickly checked all the links on that site and spent the whole day updating them so they either pointed to a merchant who had the item in stock or removed the link entirely. This was pretty time consuming but hopefully it will have been worthwhile.
I guess this highlights the benefit of having a few big sites rather than having to keep track of lots of little sites. Thankfully I was using a link redirect script so changing the links wasn’t too much hassle as they are all held in one file. I guess using something like Easy Content Units where links to out of stock items are hidden would’ve saved me some work but this site was build before I started using ECUs.
I better go and check my other sites…

Hey Joe,
Funny you should put this up – I foudn the same thing this week. I clicked on a prouct link only to find that the product was out of stock. When I checked others quite a few were out of stock or no longer available which ha to put off purchasers.
Now sorted it out so all products are in stock! Somthing thats worth checking regualarly I think.
Care to share your experience with “PPC which brought me £50 profit (after PPC spend) from 3 sales”??
Cheers,
Mike…
http://howigotrich.net/atomic-niche-site-update/