How I Got Rich

A while ago I tried to do some ‘tests’ to see how accurate the Google Keyword tool is and also how much traffic you get for being number one or two in Google.
Read about it here: http://howigotrich.net/tag/google-keyword-tool/

I tried it again recently with a site I have that has been number three in Google for its main keyword for many months but only gets about 3-6 unique hits a day.

After running a Google AdWords PPC campaign for that keyword I found out that the keyword got 273 impressions in one day (I’ve only run the campaign for one day so will see how it goes).

That means that for being number three in Google my site gets around 2% of the searches for that keyword clicking through to my site. This is not a lot!

According to the Google KeyWord Tool this keyword gets 1,900 exact match searches per month which works out at 64 per day. This is over four times less than what the AdWords research tells us.

So what have we learnt? The Google Keyword Tool is still inaccurate but we already knew that but this reinforces the idea and I would urge anyone doing keyword research to use AdWords rather than the Google Keyword Tool before choosing a niche.

Also it tells me that this niche is worth targeting and putting some more effort into as it is getting around 8000 exact searches a month instead of the 1900 reported by the GKWT. But there is also the problem of the 2% click through rate the site is getting being at number three in Google. Will this improve if I get the site to number two or number one? Only time (and some dodgy forum profile backlinks) will tell…