New Atomic Niche Site Launched
I’ve almost finished a new atomic niche site.
The logo links at the bottom of the page are yet to be set but apart from that it is ready to go.
I wonder how quickly the site will get indexed if I only post a link to it from this blog?
The site is about the a Tefal slow cooker and uses an Easy Content Unit for its price comparison feature. The rest of the site I build by hand using HTML, CSS and a touch of PHP. The item retails for about £40 from the cheapest merchant so will land me about £2 per sale (if bought from the lowest priced merchant). This isn’t much but as my last atomic / micro site was for an item that cost £1,000 I am hoping this one might get more action as I think its easier to ‘sell’ lower priced items as the user is more likely to make a purchase on the spot.
Picking the Niche:
The main thing stopping me making more atomic / micro niche sites is that it is hard to find out whether an item will be something people will be searching for or not. With a generic niche you can use the Google Keyword Tool to see how many people search for the niche per month. As atomic niches get much less traffic as they are more targeted the GKT will often say ‘not enough data’ in the search results. This makes it hard to know if the product you have chosen will get any searches and without any searches you will not get any traffic and without any traffic you will not make any money. So how did I pick this niche? I thought of a niche – slow cookers – then went to Amazon and picked one with good reviews, that wasn’t too old and that over 75% of the people who had viewed it in Amazon had bought. I also checked that lots of places sold it so I can do a proper price comparison that would hopefully entice the user to buy then and there as they were sure they were getting a good deal. I also looked at the natural SERPS for the item to check out the competition. The Amazon product page for the RK701115 was number one so to me that was a good indicator that I could get to number one as I have beaten Amazon product pages in the past. That was all I had to go on but I had ticked all my boxes so off I went and registered the domain name and the next day the site was ready.
Promoting the Site:
I am aiming to get the site ranked well organically but if that does not work out I will try promoting it using PPC. If I am paying 10p per click I will need to be making a sale every 20 clicks to break even. If I can make one sale every 10 clicks that should get me £1 profit per sale. I would be happy with that provided I make a few sales per day (3.3 sales a day would get me £100 a month which would be great) . But then how many people are going to be searching for a slow cooker each day?
I’ll be adding comments to this post to track my progress and see if this site sinks or swims.
The logo links at the bottom are now active. These are affiliate links to the merchants – most go to the product page for this item but one goes to the slow cooker search page as I couldn’t find this item on the site even though the ECU links direct to it. I picked these merchants because they have nice logos.
I was reading a guide from you know who (rymes with daffy), and as a rough guide you should make a sale for every 30 clicks with this type of site.
You shouldn’t have any problems getting to #1, though it probably won’t get there straight away.
I’m running a little experiment with my ECU price comparrisons, previously I only displayed the merchants logo and price but last night I added “view deal” buttons to every single unit. So now they are similar to how you use them. Also displaying out of stock items with the “check stock” buttons.
1 in 30. Better not try PPC then as that would be £3 per sale making a loss of £1 per sale.
Have do you display out of stock items? Is that a feature of ECU pro?
This post got indexed two hours after I posted it but the new site has not yet been indexed.
Seamaster…. because you have used a link cloaker, doesn’t that no follow the link? I’m not really sure how Google treats these, but if it’s no follow would it mean that Google won’t follow the link and therefore won’t find your new site?
Also, why have you not put www. in front of the domain?
Doh! Thanks for pointing that out. I’ve posted a link somewhere else so will see how long it takes to get indexed.
No reason why I don’t use www – just prefer it without. As long as you are consistent there isn’t a difference. Or do you know something I don’t?
If an item that was in your ECU goes out of stock there’s an option to still let it show and show a grey “check stock” button.
You can do this on the free version.
Hopefuly you will eventualy be able to add out of stocks products when you build a unit.
Your new brands & marshall ward units don’t work.
Mine?
Yes, on your RK701115 site. My guess is you haven’t signed up to (or been accepted by) the merchants.
Cheers. They are still pending. You know what buy.at are like…
The site is now indexed and is number 7 on page one.
I guess its now a case of getting backlinks to move it up the page.
You need to give the about page a different title to the home page, something like – “Tefal RK701115 Slow Cooker”
I’d also recommend listing some of the merchants that the product is available from, it’s a good way to get traffic from searches like “Tefal RK701115 Currys”
It’s also a good idea to link to some related authority sites, eg. http://www.tefal.co.uk
Cheers mac-geek, have changed the title.
Does Google like the links to related authority sites or is it more for the users of the site?
Will add some merchants related text to the site.
It’s for SEO more than users, so do it in a subtle way, definitely include them on any links pages as users won’t visit those pages anyway.