A while ago I noticed one of my sites that was performing well was getting a bit of traffic from a related keyword in the same niche for which it was not optimised i.e. there was not a page on the site targeting that keyword.
Now a normal person would probably build a page on that site about that keyword with the aim of getting the site to rank better than it was already for that keyword. This should increase the amount of people coming to the site after searching for that keyword as opposed to the few that were finding the site from page 3 of the SERPs.
Exact Match Domains Still Rule
Instead I decided to buy an exact match domain featuring that keyword and starting a new site. At this time I was still in the mindset of having lots of little sites and buying domains whenever I could. This was because even a year ago it was pretty easy to rank an exact match domain with just a few pages on and I still subscribed to the more sites is better than just a few approach.
How Many Pages?
What About Link Building?
I have done a bit of link building using Link Authority but have only sent about 5 links it’s way but each link is from a site that has a Google PageRank of 2-5.
Can One Page Sites Still Make Money?
I have a few other sites like this that do make a few quid per month but as you can see it isn’t much in the grand scheme of things. However, if this was for a product that cost £500 or even £1000 then it would be a different story!
I still think having a few bigger sites targeting lots of keywords is the way to go but if you are just starting out then this shows you could get up and running quite quickly with a small site that does make some money. Then I would advise you to reinvest that money on adding more pages to the site to try and get it ranking for even more keywords.
In fact I am going to do what I probably should’ve done in the first place and add a page to the first site targeting this keyword. It can’t hurt to have multiple sites in the Top 10 can it? They are on separate Hostgator hosting accounts.