Busy Beaver
I’ve had quite a productive day today. This morning I wrote a few new pages of content for one of my old sites that was languishing around page three in Google for ages and since I moved it to Wordpress has crawled up to the bottom of page one. I’ve slowly been adding more posts to it to help improve it’s ranking. There has been no change as of yet but I hope soon it will move up to the top. Its more of a seasonal site for the autumn but it can’t do any harm getting it to the top now. According to the Google KeyWord Tool it got 18,100 exact local searches last month so hopefully a few of them will click through if I get it higher up the page. At the moment it gets about 100-200 uniques a month and makes a few sales. Its never going to make me rich but as I’ve already bought the domain I might as well use it and see if I can make a few quid from it.
Ranking for Two Keywords
Regarding the above site I would ideally like to get it ranking for two keywords. One is, lets say, red monkeys and the other is big footballs. The product I am promoting does both things but has two different names that is referred to. The domain I have used is redmonkeys.org.uk and the site is on the first page for that term but for the keyword big footballs the site is nowhere to be seen. I’m not sure the best way to go about getting the site ranked for the other keyword. I’m starting to build backlinks using that keyword as anchor text and I’ve started using the keyword more throughout the website so hopefully things should pick up.
If I focus on getting the site ranked for big footballs is there any way it will affect the ranking already achieved for red monkeys?
Another thing I did today was add a new product (well the first product) to my ‘big site’ and setup a PPC campaign for it. Hopefully I get lucky with this product and start to see some sales come though. My aim is to add one new product to this site per day and set up a PPC campaign for it.