How I Got Rich

Google AdWords vs Google Keyword Tool part II

Just a quick update about this topic. According to AdWords, yesterday my campaign got 197 impressions. Bear in mind this wasn’t campaign wasn’t running a whole day but during that period my site got five hits.

So five as a percentage of 197 is 2.5%. Now I know my site is only at number two but that is a pretty poor showing. Needless to say no one has clicked on my ad.

I will wait and see what the stats are like for the next few days and report back.

Google AdWords vs Google Keyword Tool

My regular readers will know I often like to grumble about the lack of accuracy of the Google Keywoord Tool.

Getting a site to number one in Google usually gives me about 2-4% of the number given by the Google Keyword Tool for exact search in hits per month i.e. Google Keyword Tool says 14,000 exact matches for my sites main keyword but my site will only get about 500 hits per month making it completely unprofitable.  Either no one is clicking through or the Google Keyword Tool is well out.

So to find out I have just setup an AdWords campaign for one of my sites main keyword.  The Keyword Tool said there were 12,100 exact searches for this keyword last month but my site at number two in Google only got 140 hits in that month (1%).

Lets see how many impressions my ad gets (and lets hope it doesn’t cost me too much!).

Google Keyword Tool Strikes Again

Nearly all my niches look good on paper with well priced products (£20-£100) and 20,000~ exact searches a month.  However once I get the sites to number one in Google I quickly realise that either the Google Keyword Tool was misleading with its estimate for exact match searches or no one wants to click on my sites or that the click through rate for being number one in Google is less than 5%.

Take one of my earlier sites for instance.  Last month it is reported by the Google Keyword Tool to have gotten 18,100 exact match searches but during that month it only got 529 unique visitors which is less than 3%.

I know the Google Keyword Tool is not renowned for its accuracy but surely this is way too out for it to be of any use?

I have checked my other sites and nearly all of them get around 5% of the figure quoted by the GKWT making them a waste of time as the traffic is so low!

How do you check that a niche is actually searched for?