How I Got Rich

Monthly Round-Up: February 2010

February was a poor month for me and I only made about 300 pounds and I had to spend about 80 quid on AdWords to get there.  This was my worst month for probably about six months and the first real big drop in profit.  But onwards and upwards as they say.

I have started proper work on a ‘big site’ but am only focusing on one type of product for now and will then start adding in more products once I am ranking ok for the first product type.

I’ve started paying for content and reinvesting some of my earnings from affiliate marketing now I am working full-time again.  I’ve been buying content in lots of 500 words and having the content focused around my niche keywords.  I had a site that had been at the bottom of page one in Google for ages and after adding the content it moved to number three in Google so hopefully I should see a return on that investment shortly.  Before that the site was languishing on page two and sometimes further out but after moving it to WordPress and separating each product review/description into a separate Wordpress post it moved to the bottom of page one in Google.  So moving to WordPress plus adding good written content can equal a decent jump in the serps for a site.

As for my big site I am having trouble finding a decent WordPress theme that is suited to an affiliate site.  I’m using a magazine theme at the moment and I do like it but it doesn’t quite meet my needs and I am having trouble deciding how to structure a site that is bigger than my usual one type of product site.

Can anyone recommend a good WordPress theme, free or otherwise, for a decent sized affiliate site?

How was February for you?

Down But Not Out

Not another £50 day yesterday but a £25 day which is still great.

• £22 was made through Awin
• £25 was made through Amazon
• £21.69 was spent through Adwords

A lot of the sales did not come via the PPC campaigns so I probably made a loss/broke even/made a slight profit on the Christmas PPC sites.  I put this down to a few of my best seller going out of stock and a fair amount of sales going through Play.com who only give about 0.5% commission.

This is all slightly out due to the fact my Adwords account is in a -8 time zone so it doesn’t match up with my Affiliate Window account which is 8 hours ahead of the Adwords account.  Has anyone managed to get Google to change the time zone of their Adwords account?

I am tempted to try and open a new account and put it in the right time zone this time as it is annoying me not being able to compare spend on ads with income from sales day by day.

That reminds me, I better put some money on my credit card as I will be getting a pretty big Adwords bill sometime soon!

Check for out of Stock Merchants

It is obvious you should regularly check the merchants you are linking to have the items in stock you are promoting.

However it is something that I overlooked and after going over the stats for yesterday I saw quite a lot of the items I was advertising on my sites were out of stock.  Some of them were still displaying as in stock on my Easy Content Units (ECU) but when I clicked through to the merchant the items were no longer in stock.

Chances are the user will go back to your site and try another merchant but there is also the chance they will just load Google in the current window and find another site with the item by-passing your site.

Another issue I had was that a few merchants had gone out of stock and Play.com became the lowest priced merchant with the item in stock.  This was bad news as Play.com seems to only pay about 1% commission so suddenly my sales were at a similar level but commission was slashed dramatically.

All the above would apply to SEO driven sites but with PPC it becomes much more urgent as you are paying for all your traffic and a bad day could wipe out all profits.

Again I guess this highlights the problem of having lots of small sites that applies to the approach I have taken so far.  The more small sites you have promoting individual items the more site and products you have to check to see if everything is working.

I think once the Christmas traffic has died down I will try and setup up a hand-full of high value PPC campaigns that get me £20 or so commission per sale.  Hopefully this should be easier to manage on a day to day basis.