How I Got Rich

Moving Old Sites Over to Wordpress

I didn’t much like Wordpress when I first started out in this game of affiliate marketing.  I thought it was too restrictive on what you could post, the themes weren’t that great and it seemed like a bit of an overkill for a small niche landing page.  As my dreams of being a web design were never realised building affiliate marketing sites using HTML and CSS gave me an opportunity to indulge my creative tendencies.  Due to all this I decided Wordpress wasn’t for me and I would build my own sites.

But as time went on I kept reading about how Google loved blogs and Wordpress blogs in-particular and how well they ranked and were easy to update and customise.  After a while I decided to try Wordpress on a few sites.  Besides, my web hosts, Hostgator, gave me access to cPanel and Fantastico which made installing Wordpress a breeze.  I installed Wordpress, picked a free theme that looked nice and started building my site.  It took me a while to work out the best way to setup the site including how to use the tags and categories in the best way, how to organise the posts and pages and which plug-ins to use.  But once my sites had been up and running for a while I noticed they started to rank quite well.  Once I had seen this for myself I started putting more effort into understanding Wordpress and soon after I started work on my own theme.  I found a blank theme that I could modify and shortly after I had my first Wordpress theme which I would use for my keyword domain niche sites.  I also created a version that is suited to atomic or micro niche sites.

This has all worked out rather well for me and I can now have a site up and running in less than a day with a few posts of content and all the relevant admin pages (contact, privacy, discliamer, etc).  I am now in the process of migrating my existing older sites into Wordpress sites.  So far this has gone well as previously where I had 10 or so product reviews on an HTML page I have now put each product review into a separate Wordpress post.  As Google sees each of these post as a seperate page my sites have all grown a lot bigger in page count even though the same content is being used.

The move has been positive for each site I have moved over so far and they have either held their top position in Google or moved up in the SERPS.

From now on I am a Wordpress only affiliate marketer.  Although I’ve yet to look at Drupal or Joomla.  Am I missing out on anything?

Working Offline

As the maid was coming I went to the Starbucks over the road with my Netbook to do a few hours of affiliate marketing work.  Unfortunately I couldn’t get on the Internet over there so had to work offline.  This gave me a good opportunity to develop a new Wordpress theme for my single product, micro nice sites.  Previously I had been making these sites by hand using HTML & CSS but I thought using Wordpress will make it easier to add more content as I can just do a new post rather than a new page and also I can benefit from the supposedly favourable way Google ranks Wordpress sites and blogs.

I modified an existing Wordpress theme I had developed and changed it to one column with three side bars that sit below the last post.  I built the theme then started adding content.  This was a bit of a mistake as to copy a Wordpress installation and its content from a local machine to the online installation looks quite hard and something I decided not to attempt which meant I had to copy it manually.

I finished the site yesterday which took two days including the design of the theme.  This was longer than I hoped to spend on one of these single product sites as they are very hit and miss as you are definitely putting all your eggs in one product.  I also had problems with the ECU price comparison widget as some of the merchants were not showing in the search results which could potentially lose me sales if the visitor goes off to check if that merchant has the product in stock.

I’ve  setup an AdWords PPC campaign for it which should get me some traffic and some sales – fingers crossed.  I will let it run to £13.75 of clicks (which is the amount of commission I will get from a sale) and if it has not made a sale pull it.

Another Busy Day at the (Home) Office

As the new work hard regime continues I have had another busy day today.  I got one site up and running with a Wordpress installation and 10 new product posts.  I have also been researching products and have found six products I am going to setup atomic/micro niche sites for.  These are items I think might be popular at Christmas time so will try and get them up and running this week.

I’m not sure if I will promote them via PPC or leave them for a while and see how they rank organically in the SERPs.

Business has been slow this month and I am only on £221 so far for the month with less than 10 days of September to go.  When I started out about six months ago September was going to be my make or break month with a goal of £500.  I don’t think I will hit that this month but will carry on regardless for another few months at least.  I still have £99 of commission pending with Affiliate Window so if that got confirmed by the end of the month it might not be so bad.

Atomic Niche Site Update

I started a micro niche or atomic niche site a while ago for an item that retails for about £1000.

I built the site using the product model number as the domain and then put an Easy Content Unit price comparison widget on the home page.  I left the site to see how well it would rank organically and it got to number two in Google after a few weeks.  It was getting about five hits a day but no sales.  I left the site as I assumed the item was too expensive and that not many people were searching for the item.

Recently I have been looking into PPC and AdWords and thought I would give promoting this site using PPC a go using the new things I have learnt in that area.

Today I logged into Affiliate Window and saw that the site had made a sale! The item sold  for £1,158.00 which got me £19.58 in commission.  10% would’ve been nice, or even 5% but in this case I will have to settle for 1.5% thanks to those stingy b*~tards at Dixons!

I think I will setup another one of these sites soon…

I paid for 58 clicks which cost me £12 so I will only make about £8 on this one but it is a start.

Update: I have since made another sale from a different merchant which got me £31.91 commission.  This has come from 68 clicks which cost me £14.69 giving me a total profit of £36.80 so far.  I am happy with that and think I will build a couple more of these sites.  If I had 10 up and running performing like this that would be £300 per month.

Update II: Another sale through today for £852.17 which brought me £17.04 which is about a 2% commission rate.  PPC spend is now at £15.18 which gives me a gross profit of £68.53 and a net total profit of £53.35.  I will definitely be making a few more of this type of site this week.  Just need to find out which merchants offer decent commission rates as 1% is pretty poor.

Update III: Another sale for this site came through today which brought in  £29.88 commission from a sale of £995.99 (3% commission rate).   This brings the gross profit up to £98.41 which after deducting the PPC spend of £20.25 leaves a net profit of £78.16.  The other sites I made in this style after this one are yet to make a sale but it’s early days.

Update IV: Bah! The sale from update III has been decline.  This was £29.88 of commission I thought was comming my way but according the Affiliate Windows data it has been ‘web declined’.  Not sure what that means?

Update V: Another sale for the site, still no action on the other sites though.  This one gets £15.93 commission from a sale of £796.52 although this is still pending.  This brings the gross profit for this site up to £64.88 and with a PPC spend of £21.29 the net profit stands at £43.59.

New Atomic Niche Site Launched

I’ve almost finished a new atomic niche site.

The logo links at the bottom of the page are yet to be set but apart from that it is ready to go.

I wonder how quickly the site will get indexed if I only post a link to it from this blog?

The site is about the a Tefal slow cooker and uses an Easy Content Unit for its price comparison feature. The rest of the site I build by hand using HTML, CSS and a touch of PHP. The item retails for about £40 from the cheapest merchant so will land me about £2 per sale (if bought from the lowest priced merchant).  This isn’t much but as my last atomic / micro site was for an item that cost £1,000 I am hoping this one might get more action as I think its easier to ’sell’ lower priced items as the user is more likely to make a purchase on the spot.

Picking the Niche:

The main thing stopping me making more atomic / micro niche sites is that it is hard to find out whether an item will be something people will be searching for or not.  With a generic niche you can use the Google Keyword Tool to see how many people search for the niche per month.  As atomic niches get much less traffic as they are more targeted the GKT will often say ‘not enough data’ in the search results.  This makes it hard to know if the product you have chosen will get any searches and without any searches you will not get any traffic and without any traffic you will not make any money.  So how did I pick this niche? I thought of a niche – slow cookers – then went to Amazon and picked one with good reviews, that wasn’t too old and that over 75% of the people who had viewed it in Amazon had bought.  I also checked that lots of places sold it so I can do a proper price comparison that would hopefully entice the user to buy then and there as they were sure they were getting a good deal.  I also looked at the natural SERPS for the item to check out the competition.  The Amazon product page for the RK701115 was number one so to me that was a good indicator that I could get to number one as I have beaten Amazon product pages in the past.  That was all I had to go on but I had ticked all my boxes so off I went and registered the domain name and the next day the site was ready.

Promoting the Site:

I am aiming to get the site ranked well organically but if that does not work out I will try promoting it using PPC. If I am paying 10p per click I will need to be making a sale every 20 clicks to break even. If I can make  one sale every 10 clicks that should get me £1 profit per sale.  I would be happy with that provided I make a few sales per day (3.3 sales a day would get me £100 a month which would be great) .  But then how many people are going to be searching for a slow cooker each day?

I’ll be adding comments to this post to track my progress and see if this site sinks or swims.

New Site Launched

I have just made another new site.  This one will be referred to as site #23. It is an ‘atomic niche’ site or micro niche site focussing on just one product. So far it has just one page and I am going to leave it that way for now and see how it ranks. The main keyword is the product number and the domain is the main keyword and is of the .co.uk variety.

The site has an Easy Content Unit price comparison widget as its main feature followed by text about the product.  This product retails for about £1000 so I am hoping for some healthy commission from this one.  If this attempt at a micro niche site is successful I will quickly add a few more and see how they get on.

The main downside and unknown factor in setting up a site like this is that as these niches are so small it is unlikely you will be able to get monthly search figures from the Google Keyword Tool for them.  Therefore you have to take a leap of faith that the keyword/niche you have picked will get some searches.  But due to the ease of setting up the site and the lack of competition this issue should be out weighted.

I will be providing updates of how this site gets on for anyone who is interested.  If anyone out there has tried their hand at a micro niche site please post a comment about it.

Going Atomic

After reading Affi’s recent generic vs niche article/ebook I think I have found an ‘atmoic’ niche to try out his method with.

All my sites so far have been niche but the idea of an atomic niche is to go even deeper so instead of the niche being 32″ LCD TVs it should be the actual model of a 32″ LCD TV.  The idea being you catch the user at the very end of the buying cycle, when they have finished researching 32″ LCD TVs and picked one and are now ready to buy and are just looking for the lowest price online.  They Google the model and find your site which has been SEO’d for just that model.  The site has a price comparison, they pick the lowest priced merchant, make the purchase and you get your commission.

My main problem is that as these micro-niche keywords get so little traffic it is hard to research how many searches a keyword might get.  Anyone found a way around this and come up with a reliable way of picking a micro-niche?