How I Got Rich

1000 hits per month = how much £££?

I’ve just been going over some of my stats and I’ve got a couple of sites that are getting 1000-1300 visitors per month. Nearly all the traffic is from people searching for the main keyword, sometimes on its own and sometimes with other words around it like ‘best red widgets’, ‘cheap red widgets’ or sometimes with a brand for example ‘Sony red widgets’ or ‘Nike red widgets’. So it’s pretty targeted stuff.

But when it comes to sales they are seriously lacking. The main site that caught my attention is promoting one type of product in typical niche fashion. The products range in price from £20 to £100. I compare the prices for each product and most times amazon.co.uk is the cheapest merchant so on a £20 I am likely to earn £1 but could earn up to £5 for the higher priced items.

But this month with 1,333 hits so far I’ve only made about £22 from 20 sales. That looks like a conversion rate of 1.5%. The same story is repeated on a few of my other site (but not all of them thankfully).

Would you be happy with that level of conversion?

To build a site that gets 50 hits a day is quite hard for me as even when I get to number one in a niche I don’t always see hits of 50 a day.

I guess if I was making £10 per sale and making 20 sales a month I wouldn’t be complaining at £200 a month from one site. As it is though, £20 a month from one site is pants (although I do have lots of sites doing worse than this).

I guess if there is anything to take away from this thread it is to go after the big ticket items.

666 Hits, 50% CTR, 0 Sales

One of my sites got 666 unique visits last month and from that site there were 389 clicks through to the merchant (amazon). Those 389 clicks were split over five products that are featured on the site.

So far so good but the bad news it no one bought anything. The items all appear to be in stock. The prices aren’t listed on my website so maybe the users weren’t aware of the cost of the items and decided not to buy once they reached the merchant.

Whatever the reason I find these figures pretty bad. Even if the item the user clicked through to wasn’t to their taste I would have expected at least some of them to have a look around amazon and find an item more suited to their needs.

The item is something I would expect to sell well online as you don’t need to see it in the flesh to buy it as you probably wouldn’t get to do that in the shops as it would stay in its box. Plus it is quite big so I would’ve guessed users would’ve rather have it delivered than go and buy it from the shop and try and get it home themselves.

Has anyone seen anything like this? Got any tips on how I can turn it around to make a few sales?

March 2010 Round-up

March was a good month, my second best after December 2009.  I spent about £65 on AdWords and managed to bring in just over £600 profit.  Most of that came from SEO and not the £65 I spent on PPC traffic obviously.

I made one very large sale which probably accounted for the rise in profits and I doubt I will repeat such a large sale again so for April I expect I will be back down to previous monthly earnings.

My ‘big site’ I started has still to get any organic traffic which is a shame.  I started in the same way I do my other sites but it has not ranked for the keyword I am going for.  The only difference is that it does not have a keyword domain – I guess this makes more difference than I thought.

I am going to buy a WordPress theme for this site but am not sure which one to get.  It is a shame you can’t try them out and have a look under the bonnet before  buying them.  I think I will get a Studio Press one unless anyone else knows of any other people selling good ones?

Still trying to get my older sites to number on in Google so I can hopefully start getting a few quid in from the sites I’d neglecting in the past.  Managed to get one website to number one for a keyword that got 27,100 exact searches last month according to the Google Keyword Tool (although I expect it is much less than that in reality).  That site is now getting about 25 unique hits per day so hopefully it should make 1 or 2 sales a week.

Goals of earning £800 by September 2010 and £2000 a month by September 2011 looking a long way off still!

Monthly Round-Up: February 2010

February was a poor month for me and I only made about 300 pounds and I had to spend about 80 quid on AdWords to get there.  This was my worst month for probably about six months and the first real big drop in profit.  But onwards and upwards as they say.

I have started proper work on a ‘big site’ but am only focusing on one type of product for now and will then start adding in more products once I am ranking ok for the first product type.

I’ve started paying for content and reinvesting some of my earnings from affiliate marketing now I am working full-time again.  I’ve been buying content in lots of 500 words and having the content focused around my niche keywords.  I had a site that had been at the bottom of page one in Google for ages and after adding the content it moved to number three in Google so hopefully I should see a return on that investment shortly.  Before that the site was languishing on page two and sometimes further out but after moving it to WordPress and separating each product review/description into a separate Wordpress post it moved to the bottom of page one in Google.  So moving to WordPress plus adding good written content can equal a decent jump in the serps for a site.

As for my big site I am having trouble finding a decent WordPress theme that is suited to an affiliate site.  I’m using a magazine theme at the moment and I do like it but it doesn’t quite meet my needs and I am having trouble deciding how to structure a site that is bigger than my usual one type of product site.

Can anyone recommend a good WordPress theme, free or otherwise, for a decent sized affiliate site?

How was February for you?

December 2009 Round-Up

Well 2009 is over and it has been an interesting year to say the least.  First I got into affiliate marketing and then I moved to Thailand.  But first things first:  How was my December?

I left it quite late starting my Christmas sites but in the end I pulled my finger out and got a few up and running.  They were started too late to rank well organically so I decided to promote them via AdWords paying for each visit I received.

This started off well and on some days I was making £50 a day profit and I even made about £80 one day.  The month didnt carry on like this and as the items I was promoting ran out of stock my sales dried up.   I was also on holiday for the last two weeks of the month so couldn’t really set-up any new sites or AdWords campaigns.   I decided to leave my existing PPC campaigns running while I was away and kept my fingers crossed they wouldnt cost me too much.

When I got back to Bangkok yesterday I was pleasantly supprise to see I had earned £883 in December.  I spent about £223 on AdWords.  This is about double of what I’ve made in my last few months and has made me very happy.  If I could make this every month I’d be over the moon, especially out here in Thailand where the cost of living is quite low compared to England.

I know a lot of this has come from the Christmas market but I am determined to keep the momentum going and try and get in the same region this month.  PPC really helped alot as it allows your new ventures to get traffic straight away and get the sales trickling in.

How was your December?

Knock me down with a feather – another £50 day

Another good day in the run up to Christmas.  Yesterday I tweaked my Adwords ads and updated some of my ECUs that were pointing to out of stock merchants and today I have a lower PPC spend and have made more commission.

Break down goes a little something like this:

• Awin: £42
• Amazon: £26
• Adwords: £14
• Profit: £54

Obviously these are all pending but I’ve not had many rejections so far (touch wood) and PPC spend isn’t in sync with sales as there are time zone issues afoot but overall it looks positive.

I’d love to spend today checking my sites and setting up some new campaigns but as regular reader may know I recently started a new part-time day job.  Although the job is only one day a week it also takes a full day to prepare so unfortunately today and tomorrow will be affiliate marketing free apart from the odd bit of stolen time.  I am quite gutted as I only get £35 for the day of work (which actually takes two days) and I could earn more than that from Internet marketing but its not all about the money right?

Down But Not Out

Not another £50 day yesterday but a £25 day which is still great.

• £22 was made through Awin
• £25 was made through Amazon
• £21.69 was spent through Adwords

A lot of the sales did not come via the PPC campaigns so I probably made a loss/broke even/made a slight profit on the Christmas PPC sites.  I put this down to a few of my best seller going out of stock and a fair amount of sales going through Play.com who only give about 0.5% commission.

This is all slightly out due to the fact my Adwords account is in a -8 time zone so it doesn’t match up with my Affiliate Window account which is 8 hours ahead of the Adwords account.  Has anyone managed to get Google to change the time zone of their Adwords account?

I am tempted to try and open a new account and put it in the right time zone this time as it is annoying me not being able to compare spend on ads with income from sales day by day.

That reminds me, I better put some money on my credit card as I will be getting a pretty big Adwords bill sometime soon!

Stone the Crows! Another £50 day!

The month has ended nicely for me with another £50 day.  Well there was £65.61 worth of sales recorded through Affiliate Window and I spent £19.81 on clicks via Adwords.  This leaves £45.80 profit but I am still waiting for Amazon to update which is taking ages, I guess there must be lots of sales to add up for the Christmas perio but I am confident I have recorded at least £5 worth of commission for yesterday.

Update: Amazon has now updated and about £662 worth of sales were made of which 6% is £39 making the total profit for November 30 £85.52!

The day before I had paused about three of my PPC campaigns which were the ones that lost me the most money but today I’ve still managed to rack up £20 worth of  clicks.

It is getting increasingly difficult to work out which campaigns are the most profitable and which are costing me the most money but I seem to be making money overall so its  not too much of a problem yet.

I am definitely converted to the ways of PPC now and, if all goes well over the next few weeks, will definitely be using it long-term alongside SEO.

I know most of this traffic is Christmas traffic but hopefully I can diversify into non-seasonal niches and see similar results throughout the year.  As I’ve said before £50 a day would be amazing and would really change my life for the better.

November looks to have been a good month with a new personal best relating to sales and commission.  I’ll do a post tomorrow once Amazon has updated but for now its fingers crossed for December!

Blistering Barnacles – Another £50 day!

Last week started off well with my first £50 day but as the week went on things started to dip and on some days I was making a loss on my PPC campaigns but overall, including traffic from SEO sites, I was making a profit.  I was tempted to stop the campaigns for fear of making a big loss but thanks to comments posted on this blog I decided to leave them running and see if they turned around over the coming days and weeks.

I was out and about on the weekend so left them running unattended but last night was pleasantly surprised to see I had accumulated £71.11 from sales in through Affiliate Window for Sunday.  I quickly checked Adwords to see what my daily spend was and was relieved to see it was only £18.25 leaving me with a grand total of £52.86.  I’m still yet to check Amazon as there is a few more hours to wait for the stats to update.

edit: I’ve just checked Amazon and yesterday 46 items were ordered with a rough total of £634 of which 6% is £38 so it looks like I had a £90 day!

There are a few caveats however:

• The timezones between AWin and Adwords don’t match up with Adwords being 8 hours behind Awin so the daily spend doesn’t quite correlate to the daily sales figures.  But generally my spend has been about £15 each day so far this week.
• Not all my sales come from PPC traffic so the Adwords spend might not be that profitable.  I will be looking at the stats more closely to work out my ROI shortly.

But nevertheless, profit is profit and after going over the stats and tweaking my Adwords campaigns I will leave them running for at least another week.

There are still a few weeks until Christmas so its not to late to get a slice of the Christmas pie if you are prepared to use PPC.

Unexpected Sales

I logged into Awin yesterday and saw I had a new sale with £34 commission pending.  I had a look to see what site it was from and was pleasantly surprised to see it was from a site I made many months ago that has been in the top 3 of Google for its 8,000 exact match keywords since I made it.  It had never made a sale and I’d all but given up on it.  I hadn’t updated it since I made it as it continued to rank well with no help from me.

Being top 3 for a 8,000 exact match niche isn’t going to get you many hits and this site was getting about 3 hits per day. On paper this sounded like a good niche: 8000 searches, little competition, fairly high value products but alas it was not.  It was missing that X factor that is so hard to define when picking a niche. This is why I favour the lots of small sites approach.  If I’d spent months making this a big site would it have made anymore sales than it has done already?

But £30 is £30 so I’m not complaining!