Website Stats: Hits, Clicks & Sales
Here are some stats from one of my sites (#06). I will be looking at the breakdown of hits, sales and click throughs. I’ll use the data from yesterday.
Visitors: 36 (29 from search engines, 4 from referring sites & 3 direct)
Search Engines: 27 from Google, 1 from Ask & 1 from Yahoo
Keyword Searches: 19 for the niche, 10 for specific products
Outgoing links to merchants clicked: 45
Of those links that were clicked: 20 were ‘view more product info’ text links, 13 were ‘more info’ buttons, 5 were ‘buy now’ buttons, 3 were product image links & 2 were header-text links containing the product name. NB: each product has all of the above link types.
Number of clicks to merchant registered by merchant: 47
Item ordered from merchant: 4
So this site had 36 visits which resulted in 4 sales giving this site a conversion rate of 11% for Monday 15 June.
11% is pretty good, keep that up on some high paying goods and you’ll be making tons
wow, impressive, conversion rate of 3-5% is usually the norm for an affiliate program, so at 11% thats really good. congrats!
Thanks but it was just one day. Today is a different story:
20 people clicked on a merchant link which lead to 1 sale which is 5%
Most of the your websites (that I have visited) have ECU on them and I assume that the FREE version allows you to have your links displayed for 70 or 80% of the time. So considering this, you might be making more than what you are getting right now as a few clicks might even going to the merchant from the affiliates links by ECU.
Are you on the FREE ECU version or the paid one?
I am using the free version of ECU but I don’t make any/many sales via ECUs. I’m not sure if it is the ECUs that put people off or the merchants they send them to.
99.99% of my sales come through direct links to Amazon. I have probably had less than 10 sales through other merchants.
How many of them usually clicks on the ECU links? Do you track them too by giving them a different tracking ID??
Hardly any clicks to be honest compared to standard text links.
Nice stats and good conversion. I found Amazon to convert well for our niche sites too and only recently we’re seeing more sales through other merchants, but only started in Feb 2009. Haven’t used ECU yet as wanted to learn how to pull data feeds out of the MYSQL database and display the products onto specific page templates. Are you using Google Analytics for your stats?
I use Statcounter to see realtime stats during the day just because I like looking at the numbers.
But I use Google Analytics for proper stats.
I need to learn about feeds and MySQL. Not sure where to start though…