What Does a £400 a Month Site Look Like?
On my last post a comment from Jason from Lazy Bastard Life got me thinking about how many sites I’d like to have and what I’d like them to earn.
I think the ideal situation would be 10 sites that make around £400 / $630 per month each, bringing in a total of £4000 / $6300 per month.
But what would a site earning £400 / $630 per month look like?
So far none of my many sites make that much and although I’ve spread myself pretty thinly I’ve been doing affiliate marketing for a while. Some of my sites do occasionally make this amount per month when they are in season but never for more than a couple of months.
So is it possible to get site earning this sort of money?
If a site was making £5 commission per sale it would need 80 sales a month which is about 3 sales a day. You could probably get 3 sales from 100 visits (3% conversion rate) if your traffic was targeted and relevant to the product you were promoting.
Let’s say you get to number one in Google and get 100 hits a day. Let’s assume being number one in Google gets you 33% of the people searching for your keyword. That means you would need 300 searches a day which is 9000 searches a month.
So you would need a keyword that gets 9000 exact match searches a month and be promoting a product that gets you £5 in commission. Let’s assume a commission rate of 5% (amazon.co.uk) which would mean we need a product selling for £100.
If you were targeting the US market I think it would be easier to find a keywords getting that many searches due to the larger population.
So when you look at it like that it doesn’t sound too hard? So how come I’ve not come close so far?
What have I overlooked and what am I doing wrong?
Do you have a £400 / $630 a month site?

Have a look what else is out there Joe.
If WeBuyAnyCar buy one of your visitors cars they pay you £50, if they take out a policy with RAC or AA it’s another £50, if they take out an insurance policy it’s another £xx amount.
There’s loads of niches within these areas and with a generic ‘motoring’ site you could work through loads. Also ‘motoring’ is of interest to people so you have a better chance of attracting a crowd of followers and natural links.
I think by starting with ‘product must earn £5 commission” you are missing out loads of options right from the beginning.
Thanks Ian, that is the sort of information I was hoping for. I will have a look into that.
Thanks for the mention! Ian makes a good point. I have one budding site currently monetized with Adsense. However, I may later add a lead generation to the site where I would get a flat amount per person that provides information to the advertiser. I have not looked into this extensively yet, but have heard where people are making $10-$20 per lead. Of course, these are super competitive areas. But it only takes one keyword to have a decent ranking to make it work.
Jason recently posted..How I Got 3539 Potential Money Making Keywords in Under 5 Hours with SECockpit
@Jason
What you’re speaking of is known as CPA offers and yes you can earn decent commissions because the prospect doesn’t have to actually buy anything for you to get paid!
Caleb recently posted..Things To Know About Affiliate Marketing
I started a few affiliate sites about 16 months ago. So far I’ve had mixed results with one of my sites making consistent amounts of around £10 a month, while another makes nothing for months, then £50 to £200 per month in the summer.
I’ve now started to put more work into my existing sites to see if I can get better results. So far I can’t quite put my finger on what works and what doesn’t. Each site reacts differently.
It’s good to see what others are trying to do to make it in this business.
@Jason no problem.
Yes, lead generation does look interesting. I think I will give a very close look when I get some spare time.
Joe recently posted..Link Authority Test Update
I have a lot of sites that are seasonal. I never would’ve thought they would be before I started but some sites and niches really only come alive for a few months a year.
I too can’t put my finger on what works and what doesn’t. All I really know is that if you throw enough content and links at a site it might do ok!
Yes CPA does sound interesting. Is there a network to sign up to that manages the merchants or are they managed independently by the merchant/retailer?