Working Offline

As the maid was coming I went to the Starbucks over the road with my Netbook to do a few hours of affiliate marketing work.  Unfortunately I couldn’t get on the Internet over there so had to work offline.  This gave me a good opportunity to develop a new WordPress theme for my single product, micro nice sites.  Previously I had been making these sites by hand using HTML & CSS but I thought using WordPress will make it easier to add more content as I can just do a new post rather than a new page and also I can benefit from the supposedly favourable way Google ranks WordPress sites and blogs.

I modified an existing WordPress theme I had developed and changed it to one column with three side bars that sit below the last post.  I built the theme then started adding content.  This was a bit of a mistake as to copy a WordPress installation and its content from a local machine to the online installation looks quite hard and something I decided not to attempt which meant I had to copy it manually.

I finished the site yesterday which took two days including the design of the theme.  This was longer than I hoped to spend on one of these single product sites as they are very hit and miss as you are definitely putting all your eggs in one product.  I also had problems with the ECU price comparison widget as some of the merchants were not showing in the search results which could potentially lose me sales if the visitor goes off to check if that merchant has the product in stock.

I’ve  setup an AdWords PPC campaign for it which should get me some traffic and some sales – fingers crossed.  I will let it run to £13.75 of clicks (which is the amount of commission I will get from a sale) and if it has not made a sale pull it.

  • Pepe
    Sep 25th, 2009 at 10:57 | #1

    Do you think its better to open the ECU links in a new window or the same window?

  • Sep 25th, 2009 at 14:17 | #2

    @admin –

    Sometimes you get better results in the ECU search if you do a broad search. There’s also the option to add merchants who might not stock the product and have a custom “not stock” or “check stock” button showing – this can help to stop people leaving the page and going directly to a merchant’s site. You can even manually add items using the same feature though of course the prices won’t update.

  • Sep 26th, 2009 at 04:05 | #3

    @Pepe, I always open all links in a new window but I am in two minds as to whether that is the best thing to do or not.

    @macgeek, thats a good idea. Can get a bit of a pain updating them manually though.

  • Sep 27th, 2009 at 21:28 | #4

    @Pepe – I also open links in a new window as I noticed sites like Kelkoo, Pricerunner and CompareStorePrices tend to do the same.

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